Jaquar, Artize, and Essco all come from the same company, so the build quality behind them is equally trustworthy. The real difference is price and style. Essco is the budget-friendly option, ideal if you want dependable fittings without spending extra on looks. Jaquar is the all-rounder most homeowners choose, with a good mix of style and price.Â
Artize is the premium option, made for bathrooms where design and finish matter as much as function. Your choice really comes down to your budget and how much you care about the finished look.
Why People Compare Jaquar, Artize, and Essco
If you’ve started shopping for bathroom fittings in Jaipur, you’ve probably seen Jaquar, Artize, and Essco sitting on the same shelf at different prices, even though some products look quite similar. That’s because all three belong to the same parent company.Â
They aren’t rival brands trying to beat each other – they’re three ranges built for three different kinds of buyers. Once you know what separates them, picking the right one for your bathroom gets a lot simpler.
This confusion is completely normal, especially if you’re renovating for the first time. Most people walk into a showroom expecting one “best” bathroom fittings brand, when really the better question is which range suits this particular bathroom, this budget, and how long you plan to live with the result.
Essco: Reliable Bathroom Fittings on a Budget
Essco is built around one idea: not every bathroom needs fancy design, it just needs fittings that work properly for years without leaking or breaking down. Essco taps, fittings, and sanitaryware are made to the same quality checks as the rest of the group, just with fewer finish choices (mostly chrome) and simpler shapes.
This makes Essco a smart pick if you’re a landlord furnishing a rental flat, a builder fitting out several homes on a fixed budget, or a homeowner doing a simple renovation where saving money matters more than a designer look. It’s not a lesser product – it’s built for buyers who’d rather put their money elsewhere in the renovation.
See the full Essco range at Balaji Bath Square →
Jaquar: The Best All-Round Choice for Most Homes
Jaquar is where most Jaipur homeowners land, and it’s easy to see why. It sits right in the middle – more finish options than Essco (chrome, matte black, rose gold, antique bronze), a wider range of styles, and prices that don’t stretch into luxury territory. Jaquar taps are known for smooth, drip-free operation that holds up well over years of daily use, and the brand covers everything from taps and showers to full sanitaryware.
If you’re renovating a family bathroom or building a new home and want it to look good without overspending, Jaquar is almost always the right place to start. It’s the range we point most customers toward when they’re unsure which one to pick.
See the full Jaquar range at Balaji Bath Square →
Artize: For Bathrooms Built to Make a Statement
Artize is for buyers who think of bathroom fittings as part of the interior design, not just plumbing. The range uses special coated finishes – brushed gold, rose gold, gunmetal, matte black – that hold their colour far longer than standard finishes and don’t wear off easily. The shapes are more sculptural too, with geometric handles and sleek, wall-hugging designs that look intentional rather than off-the-shelf.
This is the range architects and interior designers reach for on villa projects and premium apartments, where the bathroom needs to look as good as the rest of the home. It costs more than Jaquar, but the extra spend shows up clearly in how long the finish lasts and how the fittings look years down the line.
See the full Artize collection at Balaji Bath Square →
Jaquar vs Artize vs Essco: Side-by-Side Comparison
| Factor | Essco | Jaquar | Artize |
|---|---|---|---|
| Best For | Rentals, tight budgets, multi-flat projects | Most home renovations and new builds | Villas, premium homes, design-led bathrooms |
| Finish Choices | Mostly chrome | Chrome, matte black, rose gold, antique bronze | Brushed gold, rose gold, gunmetal, matte black |
| Look & Feel | Simple, functional | Contemporary with a wide range of styles | Bold, sculptural, luxury statement designs |
| Typical Buyer | Landlords, builders, budget-conscious homeowners | Homeowners renovating or building new homes | Architects, interior designers, luxury homeowners |
| Warranty | Manufacturer's standard warranty | Manufacturer's standard warranty | Manufacturer's standard warranty |
Three Questions to Help You Choose the Right Bathroom Fittings
Price alone won’t give you the full picture. Ask yourself these three questions first:
How long will you live in this home?
For a rental or a short-term flip, Essco’s lower price and easy-to-find spares make more sense. For your own long-term home, Jaquar or Artize will feel like a better investment.
Does this bathroom need to impress?
A guest bathroom in a design-focused home might justify Artize, even if the rest of the house uses Jaquar. A simple utility bathroom rarely needs to.
Are you furnishing one bathroom or many?
If you’re fitting out ten or more flats, even a small price difference per unit adds up fast – this is usually where Essco makes the most sense financially.
Still unsure after that? That’s exactly what our showroom in Jaipur is for. Seeing all three ranges side by side, in person, usually makes the decision much easier than comparing them on separate web pages.
One more thing worth knowing: none of these three brands is the “wrong” choice. Every genuine product from Essco, Jaquar, or Artize is built to work reliably for years. The real decision isn’t about quality – it’s about how much design and finish variety you want to pay for, and whether that matters for the specific bathroom you’re fitting out.
Yes. All three are brands under the Jaquar Group, manufactured to comparable quality and safety standards, positioned at different price and design tiers.
Not in terms of core build quality - Essco simply offers a smaller finish range and simpler design, which is what keeps the price lower. It's a genuinely reliable choice, not a compromise.
Yes, many homeowners do - for example, using Jaquar for most bathrooms and Artize for a guest powder room or master bathroom that gets more design attention.
Essco is generally the best fit for rental properties, given its lower cost, easy-to-source spares, and durability suited to higher-turnover tenant use.
The price difference varies by product and finish. Message us on WhatsApp with the specific products you're considering and we'll share current pricing for a direct comparison.
Balaji Bath Square is an authorized dealer for all three brands, with Jaquar, Artize, and Essco on live display at our Jaipur showroom for direct, side-by-side comparison.
